From f3ed5bdc04ddc5b9f49e42b25fb522e1ea6bdc18 Mon Sep 17 00:00:00 2001 From: Ken Fallon Date: Fri, 19 Dec 2025 22:31:33 +0100 Subject: [PATCH] HPR branding as described in hpr4538 --- branding.md | 146 ++++++++++++++++++++++++++++++++++++++++++++++++++++ 1 file changed, 146 insertions(+) create mode 100644 branding.md diff --git a/branding.md b/branding.md new file mode 100644 index 0000000..69fad25 --- /dev/null +++ b/branding.md @@ -0,0 +1,146 @@ +# HPR Branding + +## The Intro + +### Duration + +It will always be 30 seconds long and in some edge cases may be slightly longer. +The following table will help put that into context. +It gives the percentage of the show the intro takes related to the length of the shows. + + 1.7% of an average show (29 minutes 30 seconds) + 0.1% of our longest show (7 hours 27 minutes) + 187.5% of our shortest show (16 seconds) + +### Breakdown + +### Generation + +The intro is generated by the [process\_episode.bash](https://repo.anhonesthost.net/HPR/hpr-tools/src/branch/main/workflow/process_episode.bash#L1388-L1391) script and uses the [say.php](https://repo.anhonesthost.net/HPR/hpr_hub/src/branch/main/cms/say.php) file to generate the data. + +The text is [created](https://repo.anhonesthost.net/HPR/hpr-tools/src/branch/main/workflow/process_episode.bash#L1427) using [piper test to speech](https://github.com/rhasspy/piper). +It was previously created using [espeak](https://espeak.sourceforge.net/), and we are open to [suggestions](https://repo.anhonesthost.net/HPR/hpr_hub/issues/new) on how to improve it. + +The text is played over the HPR Theme Music + +### Theme Music Credits + +The background is an arrangement by [Maestraccio](https://repo.anhonesthost.net/HPR/hpr_website/src/branch/main/www/theme/intro-ak-Maestraccio-cc-by-4.0.mp3) which is released under the [Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)](https://creativecommons.org/licenses/by-sa/4.0/) license, of the [HPR Theme](), composed by [slick0](https://hackerpublicradio.org/correspondents/0042.html) which has [No Copyright](https://creativecommons.org/publicdomain/zero/1.0/) applied. + +### Message + +To effectively communicate an event it's important to convey the answers to **Who?**, **What?**, **When?**, **Where?**, and **Why?** + +> The Five Ws is a checklist used in journalism to ensure that the lead contains all the essential points of a story. As far back as 1913, reporters were taught that the lead should answer these questions about the situation being reported. + +[https://en.wikipedia.org/wiki/Five_Ws](https://en.wikipedia.org/wiki/Five_Ws) + + +#### What?, When?, Where? + +The first sentence is always **This is Hacker Public Radio episode (show id) for "(day of week)" the "(day number)" of "(month and year). ** + +Saying the name of the show at the beginning of an episode is called establishing [brand recognition](https://en.wikipedia.org/wiki/Brand_awareness#Brand_recognition). +It is standard for podcasts, TV and Radio shows as well as on broadcast networks, not to mention the pre-rolls in a movie. + +We started to do it because some of our Visually Impaired users appreciated knowing what show is playing. +Now the same reason can be applied to everyone as the use of visual controlled [User interfaces](https://en.wikipedia.org/wiki/User_interface) have diminished. +Most people control the playlist with headset or voice controls. + +Saying the show id, and date is common where there are a lot of episodes eg: news or weather shows. +It is often skipped where the content is sufficient to identify the episode, eg "the last episode of the foo bar baz podcast, or the last Saturday Night Live" + +We include the show id and date to allow the listener to refer to the episode easily. +As we have literally thousands of shows, we need to help people identify which show they are now listening to, so that it can be easily shared, or commented on. + +#### What? Why? + +We always include **Today's show is entitled. (title)**. +If the episode is part of a series then we also include **It is part of the series (series name)**. +We always include the show **(synopsis)**. + +This tells the listener what the show is about. +It allows them to skip the episode if they wish. +They may wish to do this for many reasons, for example: + +- because they are not interested in the topic, +- they wish to listen to it while in front of a computer to reference the accompanying show notes, +- they are listening in public and the topic might not be appropriate. + +#### Who? + +The next part will either be **It is the first show by new host (host name)**, **It is the (multiple of 10)th show of (host name)**, or **It is hosted by (host name)** + +We are required by the [Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)](https://creativecommons.org/licenses/by-sa/4.0/) license to credit our hosts, so we do. + +We think it's important to highlight new hosts especially, so our community we encourage them to continue to contribute. + +It's also nice to call out hosts who have been contributing a lot by highlighting each 10th show they send in. + +#### Where? + +We always include **and is about (minutes)minutes long** to give people an idea of how long the show is. + +Normal broadcasts have to fit neatly into a standard TV/Radio Broadcast schedule. +Many podcasters now follow the same tradition of having episodes of a predictable length. Eg: 30 minutes or an hour. + +On HPR, [there is no restriction on how long the show can be](https://hackerpublicradio.org/about.html) so it's desirable to give the listener a way to know how long the episode is so they can plan accordingly. + + +#### Warning + +We always include either **It carries a clean flag** or **It carries an explicit flag**. + +This is also common for broadcasts where they are dealing with a topic that may be disturbing to some people. + +#### What + +We always include **The summary is. (summary)**. + +As this also tells the listener what the show is about. + +#### License + +In the event that the show is not released [CC-BY-SA](https://creativecommons.org/licenses/by-sa/4.0/) we include **Todays show is licensed under a (license_long_name) license.** + +## Outro + +### Theme Music Credits + +The background is an arrangement by [Maestraccio](https://repo.anhonesthost.net/HPR/hpr_website/src/branch/main/www/theme/intro-ak-Maestraccio-cc-by-4.0.mp3) which is released under the [Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)](https://creativecommons.org/licenses/by-sa/4.0/) license, of the [HPR Theme](), composed by [slick0](https://hackerpublicradio.org/correspondents/0042.html) which has [No Copyright](https://creativecommons.org/publicdomain/zero/1.0/) applied. + +Over the music is the following text recorded by [Manon](https://hackerpublicradio.org/correspondents/0449.html) which has [No Copyright](https://creativecommons.org/publicdomain/zero/1.0/) applied. + +You have been listening to Hacker Public Radio at [hackerpublicradio.org](https://hackerpublicradio.org/). + +Today's show was contributed by a HPR listener like yourself. + +If you ever thought of recording a podcast, then click on our contribute link to find out how easy it really is. + +Hosting for HPR has been kindly provided by [anhonesthost.com](https://anhonesthost.com/), the [Internet Archive](https://archive.org/) and [rsync.net](https://www.rsync.net/). + +Unless otherwise stated, today's show is released under a [Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)](https://creativecommons.org/licenses/by-sa/4.0/) license. + +# Discussions about the HPR Theme + +- [2023-04 intro](https://hackerpublicradio.org/eps/hpr3837/index.html#comments) +- [2022-03 Great Intro](https://hackerpublicradio.org/eps/hpr3553/index.html#comment_3378) +- [2022-03 TTS](https://hackerpublicradio.org/eps/hpr3461/index.html#comment_3306) +- [2022-03 The TTS voice](https://hackerpublicradio.org/eps/hpr3461/index.html#comment_3377) +- [2021-11 Theme - was "Possible cause and solution to subscriber attrition(trying again without encryption)"](https://lists.hackerpublicradio.com/pipermail/hpr/2021-November/004327.html) +- [2020-08 the voice](https://hackerpublicradio.org/eps/hpr3139/index.html#comment_3007) +- [2019-11 Ken's Voice Is Better Than espeak](https://hackerpublicradio.org/eps/hpr2936/index.html#comment_2799) +- [2018-09 HPR Branding](https://lists.hackerpublicradio.com/pipermail/hpr/2018-September/003541.html) +- [2018-09 Accordion outro](https://hackerpublicradio.org/eps/hpr2625/index.html#comment_2493) +- [2018-10 Intro volume](https://hackerpublicradio.org/eps/hpr2651/index.html#comment_2515) +- [2018-10 TTS over intro music](https://hackerpublicradio.org/eps/hpr2651/index.html#comment_2517) +- [2016-02 speech synthesis during intro](https://lists.hackerpublicradio.com/pipermail/hpr/2016-February/002881.html) +- [2015-12 How to check if the intro and outro are added](https://lists.hackerpublicradio.com/pipermail/hpr/2015-December/002795.html) +- [2015-02 Intro and Outro](https://lists.hackerpublicradio.com/pipermail/hpr/2015-February/002515.html) +- [2014-12 Outro Theme](https://lists.hackerpublicradio.com/pipermail/hpr/2014-December/002410.html) +- [2014-12 Bug Fix HPR Intros](https://lists.hackerpublicradio.com/pipermail/hpr/2014-December/002399.html) +- [2014-11 MaryTTS, clipping](https://hackerpublicradio.org/eps/hpr1642/index.html#comment_991) +- [2014-11 An HPR Theme Question, And First Time Member](https://lists.hackerpublicradio.com/pipermail/hpr/2014-November/002312.html) +- [2014-02 What's the word on intro and outro clips?]()https://lists.hackerpublicradio.com/pipermail/hpr/2014-September/002266.html +- [2011-09 HPR Theme](https://lists.hackerpublicradio.com/pipermail/hpr/2011-September/000455.html) +- [2009-06 my eps for HPR and intro](https://lists.hackerpublicradio.com/pipermail/hpr/2009-June/000084.html)