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hpr_transcripts/hpr0805.txt
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Episode: 805
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Title: HPR0805: How Monster Cable got its name
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Source: https://hub.hackerpublicradio.org/ccdn.php?filename=/eps/hpr0805/hpr0805.mp3
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Transcribed: 2025-10-08 02:48:53
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---
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Hope you enjoyed some of the lovely video and
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have a nice day!
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||||
Thanks for watching!
|
||||
Good morning, good afternoon and good evening. This is Mr. Gadget's calling in once again.
|
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And I guess what we'll talk about here is more audio related things.
|
||||
But the real title of this one I suppose will be Monster Cable didn't start out being evil.
|
||||
So there's a lot of talk about Monster Cable and whenever it comes up nowadays,
|
||||
every time he talks about hallucinations, that Monster Cable gets you know,
|
||||
tins or you know, sometimes $100 for the same kind of cable that everybody who knows
|
||||
anything about anything, especially in terms of digital cable,
|
||||
you can buy a cable that has exactly the same capabilities as the Monster Cable
|
||||
that might cost you $30, $40, $50 US, admittedly and ever to $36,
|
||||
that's not a money in the world stage.
|
||||
But still, quite a bit of money and you can buy the equivalent from monoprise
|
||||
or other especially online kinds of sources for five bucks or maybe even less for the equivalent kind of cable.
|
||||
Now since most of you probably weren't even born yet,
|
||||
when Monster Cable first came into existence,
|
||||
and some of the things we're going to talk about here actually have to do with some basic audio kinds of things,
|
||||
which may or may not be knowledgeable about.
|
||||
So for instance, one of the things back in the day of Hi-Fi, you know,
|
||||
Hi-Fidelity and Stereo's and things like that,
|
||||
and that's when I went to, you know, university in the Dark Ages and being a music student,
|
||||
I was very interested in Hi-Fidelity reproduction of music.
|
||||
Yes, this was vinyl spinning discs.
|
||||
The long play album was the media of the day,
|
||||
and a lot of it was about the turntable,
|
||||
and those of us who were more dedicated to this kind of thing,
|
||||
didn't even buy integrated receiver that had the tuner and the amplifier together
|
||||
because we wanted to be able to replace and ship those things in and out.
|
||||
So if you were really dedicated, you would buy a tuner,
|
||||
separate, and AMFM, or maybe FM tuner,
|
||||
separate from the integrated amplifier.
|
||||
That was, you can always replace the amplifier if the better one came along.
|
||||
Really dedicated people would have a power amplifier on its own,
|
||||
and then a pre-amplifier,
|
||||
and one of the more inexpensive of those pre-amplifiers
|
||||
that were available at that time,
|
||||
was a diner kit,
|
||||
and that pre-amplifier was an excellent pre-amplifier,
|
||||
and you could build it from a kit,
|
||||
and roughly say some money that way,
|
||||
and it was a really good pre-amplifier to use with whatever power amplifier you had acquired.
|
||||
One of my roommates back in my college days had a public address system,
|
||||
and thus we had a really kicking kind of stereo in our apartment,
|
||||
because we had his PA speakers that we would use when we,
|
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one of the music groups I was in,
|
||||
we had PA speakers in conjunction with that group, a smaller group,
|
||||
and so we called those around to various gigs,
|
||||
and he had a crown 300 watt amplifier,
|
||||
and then the speakers,
|
||||
and they were very efficient speakers.
|
||||
Basically, there's two kinds of speakers systems in general.
|
||||
There's all kinds of variations on this,
|
||||
but there are closed enclosures,
|
||||
and there are various types of open or ducted enclosures.
|
||||
And in general, the horn speakers,
|
||||
which are actually a variation on the open speaker system,
|
||||
and the ducted speaker systems were more efficient.
|
||||
The same amount of wattage in would get you a larger amount of decimal pressure coming out of the speaker.
|
||||
One of the best and the sound that I still love to this day,
|
||||
was a speaker system that were an example of the speaker design
|
||||
with a duct that would enhance the bass
|
||||
and provide part of the noise of that speaker system,
|
||||
and the health was,
|
||||
and these were actually used, you know, in theater systems,
|
||||
and things like that.
|
||||
One of them was Altec Lansing,
|
||||
was one of the ones that were available in that time frame,
|
||||
and there may be something, well, I know there are earbuds nowadays
|
||||
that are reportedly from Altec Lansing,
|
||||
but, you know, I have no idea if that's really the old Altec Lansing.
|
||||
Another one that were ducted speakers
|
||||
and were efficient were JBL speakers,
|
||||
and a pair of those cost you quite a bit.
|
||||
We already talked an previous episode about the whole aspect
|
||||
of making your own speaker systems,
|
||||
and what my boss at the time,
|
||||
and according to you I said about that.
|
||||
So, various types of speaker systems that were available,
|
||||
and one of them was the Clipsch system.
|
||||
Clipsch still does make speakers,
|
||||
and as far as I know that is a continuous of the same company,
|
||||
and there's a characteristic kind of Clipsch sound
|
||||
of the big horn-loaded speakers with Clipsch,
|
||||
and I really love that sound.
|
||||
It has really good high frequencies,
|
||||
and a nice mid-range,
|
||||
a little bit of an accentuation.
|
||||
If you looked at it on the spectrum analyzer of the middle kind of frequencies,
|
||||
not as much bass from Clipsch speakers,
|
||||
at least back in this time frame that we're talking about,
|
||||
middle 70s and on into the 80s,
|
||||
in more analog days, and not as much digital.
|
||||
But that was true of most Clipsch systems
|
||||
that people had in their homes.
|
||||
Now, the larger-sized Clipsch horn-loaded speakers were designed
|
||||
to actually fit in a corner,
|
||||
and were used, as I said,
|
||||
in many movie houses of the day,
|
||||
either Alpha Clamping or Clipsch,
|
||||
were used in a lot of movie houses back then,
|
||||
and I remember going to a guy's apartment over in St. Louis,
|
||||
when we were over there on a kind of musical tour kind of trip,
|
||||
we were over there to do some performances in St. Louis,
|
||||
and there was a friend of a friend kind of
|
||||
that I got in contact with to get some electronic parts.
|
||||
He apparently worked for,
|
||||
I think it was McDonald Douglas,
|
||||
and had access to a lot of electronic parts.
|
||||
And so, like I said,
|
||||
he was a brother of the other person that I knew
|
||||
through another friend,
|
||||
and we, you know,
|
||||
ventured out three GPS,
|
||||
found his little house,
|
||||
a little classic kind of 1950s ranch-style houses,
|
||||
people living in the US know what I mean,
|
||||
and we knock on the door,
|
||||
and he said,
|
||||
from inside I can hear him yelling out and he says,
|
||||
wait just a minute,
|
||||
and I hear this sound,
|
||||
that sounds like he's rolling something over the floor
|
||||
or dragging something
|
||||
as a sound of a rumbling sound,
|
||||
like something zooming across the floor,
|
||||
and then he opens up the front door.
|
||||
Now, if you're from the United States of America,
|
||||
you're familiar with this house.
|
||||
It has a big picture window in the living room,
|
||||
and you come into the front door on one side
|
||||
or the other of that living room,
|
||||
which is a large rectangle right here at the front of the house.
|
||||
The kitchen is behind that,
|
||||
two or three bedrooms,
|
||||
off to one side,
|
||||
and the garage,
|
||||
off of the kitchen.
|
||||
And, like I say,
|
||||
the door is always in the corner of the bedroom.
|
||||
Well, what he had actually been doing is he owned
|
||||
two of the five-and-half or six-foot tall,
|
||||
Clipchorn-loaded speakers
|
||||
that you would typically see
|
||||
at a large venue like a movie theater
|
||||
or something that needed a lot of sound going out.
|
||||
Very efficient,
|
||||
but not very practical in the living room,
|
||||
but this guy was a bachelor,
|
||||
and he had mounted these things on castors,
|
||||
and one of these,
|
||||
he actually rolled into the corner
|
||||
so it blocked his front door.
|
||||
Like usually, right,
|
||||
he would go in and out of the garage,
|
||||
and he would use the entrance that went in and out of his kitchen,
|
||||
so he didn't need to go in and out of his front door
|
||||
on a regular basis.
|
||||
But what this did do is give him perfect stereo reproduction
|
||||
and lo and behold,
|
||||
just as I imagine,
|
||||
he had mounted right in the middle or not mounted,
|
||||
but placed right in the middle of his rectangular living room there,
|
||||
a sofa that was perfectly positioned
|
||||
to listen to the stereo separation of his speaker system.
|
||||
So the bachelor's life,
|
||||
when you had a better income than a beer college student put it forward,
|
||||
anyway,
|
||||
and I bought some electronic parts from him and all that kind of stuff,
|
||||
but I'll never forget that.
|
||||
If you have a six foot clip speaker,
|
||||
you know, you just mounted on castors
|
||||
and moved around your living room to put it in the corner.
|
||||
So those are very, very efficient.
|
||||
The given amount of, as I say,
|
||||
the given amount of power
|
||||
that you delivered to those
|
||||
will give you a much higher FBL.
|
||||
Now, if worth mentioning,
|
||||
I don't know that anybody knows
|
||||
any more to listen to speakers,
|
||||
but during this time frame,
|
||||
you used to go and listen to speakers
|
||||
and compare those speakers
|
||||
and one thing that we learned
|
||||
at this time,
|
||||
if you do anything about this,
|
||||
was you always want to listen to those speakers
|
||||
at the same sound pressure level.
|
||||
You do not want to listen to the speakers
|
||||
where there's a marked difference
|
||||
in the amount of sound coming out of the speaker
|
||||
because the one that sounds louder
|
||||
will inherently sound better to you.
|
||||
And thusly, if it was a store
|
||||
that was doing this correctly,
|
||||
as I mentioned,
|
||||
some of these were more efficient
|
||||
and some were less efficient,
|
||||
and so they would have,
|
||||
in their speaker switch,
|
||||
a system that would equalize
|
||||
the amount of sound coming out of the speaker,
|
||||
so you could compare those more directly
|
||||
and not have one be a whole lot louder
|
||||
than the other one,
|
||||
which would then influence you by that speaker.
|
||||
And you could always tell
|
||||
that the place was trying to kind of,
|
||||
you know, take advantage of people
|
||||
who were buying things
|
||||
because they didn't have that setup
|
||||
and certain things with some louder
|
||||
and lo and behold,
|
||||
that would probably be the one
|
||||
that they made the big markup on,
|
||||
you know, if you know what I mean.
|
||||
Anyway,
|
||||
so now here's a little question here,
|
||||
okay?
|
||||
There you have a, you know,
|
||||
I talk about sound pressure levels
|
||||
and those are measured in decibels, right?
|
||||
Which are tens of the bell.
|
||||
Bell being the Alexander bell
|
||||
of telephone things.
|
||||
And the decibel
|
||||
is a logarithmic kind of system.
|
||||
So every ten decibels,
|
||||
right, essentially one decibel
|
||||
is the minimum
|
||||
that one can hear a difference in sound.
|
||||
And the wattage
|
||||
that is required to take place
|
||||
and the decibels that you hear
|
||||
out of the system
|
||||
that is necessary to take place
|
||||
are all related to what another,
|
||||
how efficient the system is,
|
||||
depending upon the wattage
|
||||
of the, you know,
|
||||
the amplifier driving the speaker system.
|
||||
But it's related to this logarithmic scale
|
||||
for the decibel.
|
||||
Now, as I mentioned,
|
||||
the one decibel is being
|
||||
does the minimum
|
||||
that, you know,
|
||||
one can hear a difference in sound
|
||||
at whatever level.
|
||||
And in order to provide
|
||||
a difference in sound
|
||||
that sounds twice as loud
|
||||
does not require you
|
||||
to just double the decibels.
|
||||
In fact,
|
||||
to double the perceived amount of sound
|
||||
out of the system,
|
||||
you need ten times
|
||||
power
|
||||
for something along that line.
|
||||
And so,
|
||||
the amount of power that you need
|
||||
from your amplifier
|
||||
to be louder
|
||||
and not be distorted
|
||||
would grow, as I said,
|
||||
logarithmically.
|
||||
You could have a one watt amplifier
|
||||
and you could
|
||||
build your own one watt amplifier
|
||||
that was a transistor based.
|
||||
And it could be a fairly clean amplifier
|
||||
with a low distortion
|
||||
for the sound and all that type of thing.
|
||||
And use that amplifier
|
||||
with any speaker system that you wish.
|
||||
But if you were using a ported system,
|
||||
that was more efficient,
|
||||
then you got more decibels out
|
||||
for the equivalent amount of wattage.
|
||||
And in order to make that seem twice as loud,
|
||||
you needed to have ten watts of power.
|
||||
And then twice as loud as that,
|
||||
a hundred watts of power.
|
||||
And then you needed a thousand watts of power.
|
||||
And so, it goes up,
|
||||
I said exponentially,
|
||||
logarithmically here.
|
||||
And so, efficiency of the speakers
|
||||
was very important.
|
||||
And to this day,
|
||||
your analog line,
|
||||
your speaker line,
|
||||
that goes from your amplifier,
|
||||
your stereo amplifier
|
||||
to the speakers,
|
||||
that's usually not a digital signal, right?
|
||||
That is usually still analog,
|
||||
going from the amplifier to the speakers.
|
||||
Now,
|
||||
where this goes back to monster cable,
|
||||
not starting up being able,
|
||||
is there's actually a spec
|
||||
that takes place
|
||||
with speaker wire
|
||||
and the frequencies involved with sound reproduction.
|
||||
When you get into radio waves,
|
||||
this is much more profound.
|
||||
And in fact, there's
|
||||
an impedance that gives associated with
|
||||
the wire that transfers
|
||||
your radio signal to your tower.
|
||||
And in fact,
|
||||
there's also a effect
|
||||
of how much that wire
|
||||
is going to
|
||||
diminish the sound,
|
||||
how much that
|
||||
of the signal you're going to lose
|
||||
when you are transferring
|
||||
a radio signal,
|
||||
because your transmitter
|
||||
is at the bottom of the tower,
|
||||
and you've got a long wire
|
||||
going to your top of the radio tower
|
||||
because you want that.
|
||||
And can it very high in the air
|
||||
in order to get the best signal out?
|
||||
And that actually
|
||||
is a relationship to
|
||||
what the frequency is
|
||||
that you're actually
|
||||
broadcasting on.
|
||||
You want a certain
|
||||
length of
|
||||
minimum length
|
||||
above the ground.
|
||||
And the impedance
|
||||
of the wire itself
|
||||
is very important.
|
||||
There's coaxial wire
|
||||
like you might see
|
||||
with a citizen fan radio
|
||||
or various center types of two-way radios.
|
||||
There's also
|
||||
what the radio guys would call
|
||||
a ladder line,
|
||||
which is literally two
|
||||
strands of wire
|
||||
separated
|
||||
and
|
||||
coaxial
|
||||
low,
|
||||
evenly
|
||||
along the entire length of the wire,
|
||||
and the reason
|
||||
it's called ladder line
|
||||
is because they're
|
||||
inflators that hold a
|
||||
part,
|
||||
and it looks like
|
||||
a little miniature ladder.
|
||||
And even that has
|
||||
an impedance.
|
||||
Typically coaxial
|
||||
cable is 300
|
||||
ohms.
|
||||
The coaxial cable you might
|
||||
use to connect
|
||||
your T receiver
|
||||
to an antenna,
|
||||
which is typically
|
||||
75 ohms.
|
||||
And then
|
||||
the various ladder lines
|
||||
are either
|
||||
300 or 600 ohms.
|
||||
And there is
|
||||
a attenuation
|
||||
of the signal,
|
||||
any of the coaxes
|
||||
that are more
|
||||
resistant to
|
||||
outside influence
|
||||
of
|
||||
magnetism and
|
||||
electromagnetic
|
||||
forces like
|
||||
hum and other
|
||||
kinds of things
|
||||
that degrade your radio signal.
|
||||
Well,
|
||||
the ladder line
|
||||
is a very resistant at all
|
||||
with the two
|
||||
inflators,
|
||||
but it has the
|
||||
least loss.
|
||||
And then
|
||||
any of the coaxial
|
||||
which
|
||||
are more resistant
|
||||
to that,
|
||||
you lose
|
||||
part of your signal
|
||||
and since we're talking
|
||||
maybe hundreds of
|
||||
teeth up to the top
|
||||
of your tower,
|
||||
this is an important aspect.
|
||||
So you want to
|
||||
get the best balance
|
||||
of not losing
|
||||
your signal,
|
||||
but
|
||||
and maximizing
|
||||
not a power
|
||||
that you're delivering
|
||||
to the antenna.
|
||||
And antenna is
|
||||
a very similar
|
||||
to speakers
|
||||
that we have
|
||||
four
|
||||
ohms or
|
||||
eight ohms are
|
||||
the typical
|
||||
kind of thing.
|
||||
Typical
|
||||
speakers eight ohms
|
||||
and four ohm
|
||||
or eight ohm
|
||||
loads are
|
||||
typically what
|
||||
amplifiers are
|
||||
rated
|
||||
to deliver to.
|
||||
And it's not like
|
||||
you lose a whole lot of
|
||||
power in your
|
||||
distribution line
|
||||
to the speaker.
|
||||
And the
|
||||
frequencies are low enough
|
||||
that you don't have to
|
||||
worry about how to get the
|
||||
ladder line where
|
||||
they're
|
||||
even spaces apart.
|
||||
But if
|
||||
it is still an
|
||||
area
|
||||
that is
|
||||
dangerous for you to
|
||||
use.
|
||||
There is some
|
||||
degradation of that power.
|
||||
You're not
|
||||
delivering
|
||||
much power to the
|
||||
speaker.
|
||||
And part of that is
|
||||
something that
|
||||
is called
|
||||
the skin effect.
|
||||
Well,
|
||||
if you look
|
||||
at what you
|
||||
see skin effect in
|
||||
what you see
|
||||
is the surface
|
||||
effect of a skin
|
||||
effect.
|
||||
And what it's actually refers to is depending on the conductor, but typically with speaker
|
||||
where we're talking, you know, copper conductor, right?
|
||||
And now it's worth mentioning when I talk about speaker wire, I'm not talking about specialized
|
||||
connectors that one uses in modern public address system.
|
||||
So if you set up for a band, if you're a roadie, there's literally a speaker connector.
|
||||
It's kind of like an XLR connector with three, you know, contacts on it, and it you
|
||||
plug it in and you rotate it to lock it into the speaker system.
|
||||
And that liberal connector and the female that it walks into is called a speaker connector.
|
||||
But I'm not talking about that.
|
||||
I'm talking about the regular speaker wire that goes, you know, just the wire that transfers
|
||||
from your amplifier to your speakers.
|
||||
And this is true for stereos and this is true for your 5.1, you know, stereo system when you're
|
||||
for satellite speakers around the room and your bass speaker, right, for your subwoofer here.
|
||||
So that wire, the skin effect is related to the frequency and the higher the frequency,
|
||||
the less actual area of the cross-diagonal of the wire is used to transfer the electrons,
|
||||
right?
|
||||
The current going through the wire is electrons passing from atoms to atoms and copper is very good
|
||||
about that.
|
||||
If it's not very easy for those atoms to go from place to place.
|
||||
For low frequencies, it'll use that transfer of the electrons will happen very deep into the wire.
|
||||
So if you were to look at that cross-section of the wire, you would, and you were to be able
|
||||
to measure that in their ways to do this, the electrons will be transferring in atoms that are
|
||||
quite down deep beyond just the surface.
|
||||
But the higher your frequencies go, the less and the less of the atoms are involved with the
|
||||
transfer of the electrons, okay, it's called the skin effect because it's closer to the skin,
|
||||
closer to the outside.
|
||||
And in that particular regard, a lot of people at the time would use just a standard
|
||||
zip cord that's called, it's got two conductors, and it's called zip cord that has you can pull
|
||||
in the part and plastic or rubber kinds of, you know, of insulator around, and it does hold the
|
||||
wire's parallel, but that's not really important here, right, at these frequencies.
|
||||
But you can just zip it apart, it comes apart kind of like a zipper, right?
|
||||
And then you can separate the wires and then, you know, cut off the insulators and twist
|
||||
them around and poke them into your conductors or your fingers, okay, and typically the
|
||||
cheapest stuff like that that you can buy was a solid cord, it was one wire inside of there.
|
||||
Now some people had already started using the stranded wire, right, multiple, you know,
|
||||
little strands of wire twisted together because the problem with the solid core wire at whatever
|
||||
gauge was the fact that it was too easy to bend it too often and it would break even inside
|
||||
the inflator.
|
||||
So sometimes you do stranded cord, but typically a lot of stereos, and to this day I see a lot of
|
||||
stereos or multi-channel, you know, kind of set up to have very thin wire that is going to that
|
||||
and partially that's too high to wire, right, because there's spread around your house,
|
||||
there's spread around your roof.
|
||||
But the stranded aspect of things use your work conductors and each of the individual
|
||||
conductors has a fun skin effect.
|
||||
So you're losing less power with the same gauge wire, if it's a bunch of little wires that are
|
||||
stranded and are, you know, together as opposed to just the one single wire and by going to
|
||||
larger finds of wire, which gauge of wire is kind of funny because it's similar to gauge of
|
||||
shotgun cells, right, so an 18 gauge wire is thinner than a 16 gauge wire, which is thusly thinner
|
||||
than a 14 gauge wire.
|
||||
So the lower the number, the thicker of the wire, okay, and so a lot of people would use
|
||||
18 gauge wire, and that's what it looks like a lot of these five, one, you know, movie times
|
||||
of things use is probably about 18 gauge wire, and you've got a certain number of strands
|
||||
that made up that 18 gauge total that was the size of the wire.
|
||||
Well, people started using 16, there was even 22 gauge wire, you get little teeny tiny wires,
|
||||
and it's just little teeny tiny stranded versions of them.
|
||||
Well, stop using 22 gauge and use 18 gauge instead, and for some reason there's not
|
||||
much 20 gauge wire around, right? But stop using 22 gauge and use 18 gauge, and all of a sudden
|
||||
you've got more strands of wire, and thusly you have less skin effect and you lose less power
|
||||
between your amplifier and your speakers, right? And sometimes we're talking about very small
|
||||
lottings of amplifiers here, but it's still true to the say, you're, you know, 200 watt
|
||||
amplifier, it's not delivery, it's maximum 200 watts, if you're using little skinny wires,
|
||||
as opposed to thicker wires, that have more strands of wire, and thusly have the skin effect
|
||||
spread out across multiple wires, and more power is delivered to your speakers.
|
||||
And thusly the monster cable, and I'm doing your quotes here, was more. It was literally a
|
||||
monster cable, it was a big, a cable that had a whole good trillion stranded wires,
|
||||
that would then go down to a, you know, a point that was small, not to fit into the little,
|
||||
you know, push the clip and stick the wire in that you would have on the, the stereo side,
|
||||
and the amplifier side, and the speaker side. And that's, thusly monster cables were born.
|
||||
Now, it being that I was in college, I couldn't even afford the monster cables, you know,
|
||||
back then, and this was $19.50 compared to, you know, present-day dollars, and no matter what
|
||||
somebody tells you about inflation, not me around. Yeah, there's been a lot of, of inflation,
|
||||
and thusly, the same amount of money now is not the same as that, the equivalent amount of money was in,
|
||||
you know, the 70s and 80s. But I couldn't afford the monster cable, but I came across a cable that
|
||||
was actually used for some digital transfer and data, and I came across it cheaply enough,
|
||||
that I just took that, and it was a venture-stranded wire, and it was multiple pairs of stranded
|
||||
wire. And so I created my own monster cables, right? I stripped off the wire and then twisted them
|
||||
together to form my, you know, two connectors that I needed to provide a better transference of the
|
||||
power from the amplifier to the speakers. And this was actually measurable when you talked about,
|
||||
you know, some of these things. I mean, you could actually measure the difference of the sound pressure
|
||||
level you would get out, and it was more important if you were using closed speakers because
|
||||
they were less efficient, and we're talking about smaller scale amplifiers. Now, what did we learn
|
||||
from this, right? When it comes time to talk about other types of cables, I guess monster could
|
||||
kind of make some claim for other types of cables that were analog, but when we move into the
|
||||
digital age, there's no need for a monster cable, right? There's no appreciable difference between
|
||||
the overrised monster cable and the equivalent four or five dollar cable you can buy off of various
|
||||
sites on the internet. It's a digital signal. It's ones and zeros. You don't have to worry about the
|
||||
signal degrading over time and less and less analog, you know, voltage swing because all the
|
||||
voltage swing has to do on any given line of the digital cable is be of about a certain voltage
|
||||
and be below a certain voltage, and then you've got a cutoff voltage that means the one or a zero
|
||||
and you're done. So, obviously, there's no real reason why you should pay extra for that,
|
||||
but their entire company was based upon this. Hard cables are better than any other cable that
|
||||
you can use from the very beginning, and they literally haven't figured out a way to have any
|
||||
other advantage. Gold connectors kind of get into this, but that's a whole data subject, and there's
|
||||
a whole lot of things that have little connectors, okay? That's better because they don't oxidize,
|
||||
and, you know, the connection doesn't, you know, reduce any transference of the electrical
|
||||
signal and all those kinds of things, and that, you know, but there's a lot of cables that have that.
|
||||
So, they started out with a dim and straightable advantage that justified a higher price,
|
||||
but when they moved on to other things, they never came up with other reasons why their cables
|
||||
were better, and there really isn't much of a reason why their cables are better,
|
||||
but people don't know the difference, and thusly, well, this must be better because it, you know,
|
||||
costs more. But they didn't start out being evil. It's just that they're stuck in this rut. We
|
||||
make cables, and our cables are better than everybody else, and it ends up being there isn't any,
|
||||
especially for digital ones. There isn't any way to prove that they're better than anybody else.
|
||||
That's the only thing they have that is a small one. Now, what do we learn from this, as I said?
|
||||
One thing we learn is, when things change, you either need to adapt, or eventually somebody's
|
||||
going to see through and figure out that the emperor has no clothes on, right? If you're a
|
||||
buggy manufacturer, you better start figuring out what you can manufacture with the same tool and
|
||||
that doesn't involve a horse drawing at any more, right? You better get into this auto-mobile
|
||||
kind of manufacturing of auto-mobile chassis, or you're going to be out of business soon, right?
|
||||
If you're a stable boy, and your father was a stable boy, and your grandfather was a stable boy,
|
||||
and it gets to be the early 1900s, you better find another way to make a living, because you
|
||||
aren't going to be a stable boy for that much longer, because the stables aren't going to be
|
||||
necessary for that much longer, because horses are going away, and cars are coming in.
|
||||
And what do we learn about this for other companies, okay? One that I can think of is Microsoft.
|
||||
Now, Microsoft is built upon the fact that they came up with an operating system to actually win
|
||||
out and bought an operating system from another company there in Seattle, so that they could say to
|
||||
IBM when they came up to them and asked about an operating system for the new PC, which the PC,
|
||||
you know, had its birthday just last week when I'm recording this, and they said, yeah, we've
|
||||
done an operating system for that, and they rushed around and bought this operating system that
|
||||
became the operating system that every PC had with it, and then they came out with windows,
|
||||
once the graphical things started becoming popular that kind of sat on top of windows,
|
||||
and it's been included with your computer all the way along. It's hard to buy a computer without
|
||||
the operating system that comes from Redmond, Washington, right? It's just the natural thing.
|
||||
You buy a PC, they come up with that operating system. But I do believe we really are getting
|
||||
into a quote unquote post PC world. There's going to be more and more devices that do not run windows,
|
||||
at least the windows that we think of traditionally, on the desktop. There's going to be more and more
|
||||
devices that run other kind of operating systems. Now, Redmond would love that to be mobile windows,
|
||||
but a lot of those devices like the phone that is, you know, in your pocket or in your bag,
|
||||
and tablets that are coming out, and the set of laptops that you have will those aren't running
|
||||
a windows based operating system, and Microsoft doesn't get a little bit of every single one of those devices.
|
||||
I've long said that in Bill Gates' perfect world, right, everything you own without a Microsoft
|
||||
operating system on it, and they get a little chunk of change, right? For every single thing you buy,
|
||||
everything should be a Microsoft operating system. But that's not how it's turned out to be.
|
||||
We got a lot of things that are running Linux, and other kinds of Xs, right? You know, WebOS is kind
|
||||
of based on a unit kind of variant. We got Linux, a very install out there. Androi has really kind
|
||||
of soloco, running on top of a Linux kernel. Even the black version, if it manages to survive,
|
||||
is a, you know, a unique kind of variant, right? Unix compatible kind of operating system,
|
||||
that's a real time operating system, but you can type Unix stock advance if you get to a terminal
|
||||
in there. And the world is a change in, and what is that going to mean to the Microsoft?
|
||||
Are they going to react to that and change? Or are they going to just keep on doing what they've
|
||||
always done, and the world's going to pass them by? And you know, it seems like that couldn't
|
||||
possibly be, but I got another story to tell you. When I did this, I traveled in the 80s for the
|
||||
small computer company that I, the computer software company that I worked for, and they got
|
||||
bought out by the database company from California. I was on a trip to Boston, and this is the
|
||||
high life in Boston. This is back in the days when the, the housing in the Boston area, at
|
||||
least, was really going up, up, up. I mean, the reason why Bob Vila and this old house
|
||||
had so many old houses that you could redo and get alone to be able to do, you know, upgrades
|
||||
on that house is because if you just waited a couple of years, your house was worth that much
|
||||
more and you could get alone against it, right, and do improvements on your house.
|
||||
And I remember reading a story about that, and also then, in that same newspaper,
|
||||
I read another story and it was talking about Novel. Not this time, in the 80s, Novel owned
|
||||
networking. Novel was networking. Microsoft usually, like I say, they buy their way into a market,
|
||||
they don't write it themselves. Okay, they did continue to develop, you know, DOS, and they
|
||||
developed Windows internally. The lots of other things they bought that. And Microsoft tried to
|
||||
break Novel's stranglehold on networking. Three times, as I remember, it was finally the third
|
||||
one that started making the inroads. But at this time, Novel was networking, right? There
|
||||
was Banyan and a couple of other, you know, minor kinds of things. So basically, if you were talking
|
||||
about micro computers, you were a Novel shop for your networking. And at this particular time,
|
||||
in this newspaper story, I noticed that the person said that there were more resellers of
|
||||
Novel software. Now, not certified professionals or, you know, people who couldn't support other
|
||||
things, but just people who sold Novel software. There were more resellers of Novel software.
|
||||
Then there were Southland Industries locations in the United States of America. And I don't know
|
||||
who owns them now, but at this particular time, Southland Industries, I think I if posted that,
|
||||
if I'm not exactly right on that. Basically, what Southland Industries was known for was they own
|
||||
7-Eleven stores. So there were more resellers of Novel in the United States of America,
|
||||
in the middle eighties here. Then there were 7-Eleven convenience stores in the United States of America.
|
||||
And yet, where is Novel today? Basically, they don't exist anymore, do they?
|
||||
And ironically, part of what was Novel has been bought out by Microsoft.
|
||||
So what you think of now as the great ones, there are other things that in the middle eighties,
|
||||
people would laugh at you. They would scoff at you when you suggested that it was possible that Novel
|
||||
would no longer own the networking market. And yet, it happened because they let Microsoft chip away
|
||||
and chip away and finally come up with something that could compete with them and they didn't innovate
|
||||
to stay ahead and they're gone. And it's the same way with Monster. Monster is eventually going to
|
||||
be gone because eventually people are going to see through this. It's not really that much different
|
||||
than going to a big box store. If you go to any retailer and you buy a cable there,
|
||||
it's going to cost you not as much as a monster cable. It must, of course, it is a monster cable.
|
||||
But it's not going to be as cheap as you can buy an equivalent cable that electrically will accomplish
|
||||
exactly the same task online. So you have to think about this and you have to innovate
|
||||
and you have to progress. You can't rest on your laurels and if there's anything anywhere
|
||||
that's more true, it's in the technological world here. Now the other thing that we've learned about
|
||||
this is there is a loss of that. And so this is a why is it we're still doing this? Okay. So
|
||||
example of why is it we're still doing this is why do we build houses, at least in the US,
|
||||
and I'm assuming this way at a lot of places still? Why do we still build houses, the way we did
|
||||
to build houses 100 years ago? We bring a bunch of lumber to a location and we build it by cutting
|
||||
the lumber up into pieces and nailing it and screwing it and various other fasteners together to build
|
||||
the house. It's like saying you bought a new car and they deliver a bunch of pieces and parts
|
||||
to your driveway and they build the car in your driveway. Okay. So why are we delivering the sound
|
||||
to the speakers? The same way we've been delivering sound to speakers ever since they
|
||||
invented amplifiers. There are certain power speakers that I know are available and a lot of
|
||||
people use in studios for their home recording studios and things like that. Why aren't there more
|
||||
because I can build a nice amplifier with a good amount of wattage and with this whole
|
||||
way that the decibels work, you know, you can get a good amount of nice clean sound especially
|
||||
with some of the new designs of amplifiers that are available now in a very small space with very
|
||||
small amounts of power and you don't need 200 watts of power, right? Because really 200
|
||||
watts of power is just, you know, somewhat louder than 20 watts. If you had a more efficient speaker
|
||||
and if you had a nice clean high-power amplifier directly on the speaker and we delivered a
|
||||
digital cable signal to that amplifier and then had a digital analog converter or even if we
|
||||
delivered an analog signal to that power amplifier but your centralized system looked more of a pre-amplifier
|
||||
that you don't have to worry about this kind of thing at line levels, right? At line levels that come
|
||||
out of the amplifier, you could deliver that analog signal even over there without losing much
|
||||
and then you could amplify it at the speaker and deliver it more efficiently that way.
|
||||
I don't really see more of that. Why don't we see some innovation in these things? Because a lot
|
||||
of things having to do with sound have radically changed, right? Nobody uses LPs anymore unless they're
|
||||
way into sound and like the sound of LPs and are basically way the exception rather than the rules,
|
||||
right? It's a real kind of nerdy specialist geeky thing to be into LPs.
|
||||
And we totally, totally rearranged how we deliver the sound out there in terms of the medium
|
||||
but that medium then goes into an analog signal and gets delivered to the speakers basically exactly
|
||||
the same way it did in the 1950s and 1940s when the basics of, you know, those kinds of amplifiers
|
||||
came into their peak of development. The only difference between that and now is we went from tubes
|
||||
which I'd also like to say, real electronics glow. And I would love to have the money to own
|
||||
a really nice crown tube amplifier or, you know, a Macintosh which is the ultimate, and this is not
|
||||
the computer, this is the stereo equipment, a Macintosh amp with real tubes that glow but that's not
|
||||
as clean and amplifier. It affects the sound, okay? If not as clean as some of these new,
|
||||
you know, designs that are available at all of the state amplifiers but we still have them
|
||||
centralized and we still have little teeny tiny thin wires delivering it out through the speakers
|
||||
and that's not a profession. So we fixed that by just up in the amplifier of the wattage
|
||||
but that's really not an equivalent kind of thing. I mean, I could use less wattage, I could
|
||||
be more efficient, I could use less power if I had more efficient speakers and if I outsource,
|
||||
if I move those amplifiers out to the speaker systems rather than centrally. A lot of large-scale
|
||||
PA's that I saw coming in in concert venues, a lot of those are that way. The amplifier is in
|
||||
the PA speaker and it delivers a line-level signal of what that speaker's supposed to be reproducing
|
||||
and the speaker has power and if the amplifier and the speaker all integrate it together
|
||||
but not in the home, at least not that much. Powered subwoofers are the only time when you see
|
||||
typically a powered speaker, not anything above those base speaker frequencies. Why not?
|
||||
Here's an opportunity there. There's always an opportunity and are you going to be the one
|
||||
who sees that opportunity and does something to make something do something in this particular
|
||||
regard because if you do, you can have then that capability of making a lot of money. Maybe you
|
||||
win as much money as Bill Gates, right? So you can have a lot there and this is Mr. Gadget. It's
|
||||
hoping to see you. I found out I'm going to be at the Ohio Linux SESC. So let's see if the
|
||||
Ohio Linux SESC, which by the time this comes out, it will be closer to that.
|
||||
And if not, be careful and I'll be out here on a technological frontier and you know
|
||||
so we'll talk about it next time. But be careful and we'll talk to you later. Bye now.
|
||||
You have been listening to Hacker Public Radio or Hacker Public Radio does our.
|
||||
We are a community podcast network that releases shows every weekday Monday through Friday.
|
||||
Today's show, like all our shows, was contributed by a HBR listener by yourself.
|
||||
If you ever consider recording a podcast, then visit our website to find out how easy it
|
||||
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|
||||
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|
||||
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|
||||
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|
||||
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||||
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|
||||
Reference in New Issue
Block a user