HPR branding as described in hpr4538
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branding.md
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# HPR Branding
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## The Intro
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### Duration
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It will always be 30 seconds long and in some edge cases may be slightly longer.
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The following table will help put that into context.
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It gives the percentage of the show the intro takes related to the length of the shows.
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1.7% of an average show (29 minutes 30 seconds)
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0.1% of our longest show (7 hours 27 minutes)
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187.5% of our shortest show (16 seconds)
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### Breakdown
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### Generation
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The intro is generated by the [process\_episode.bash](https://repo.anhonesthost.net/HPR/hpr-tools/src/branch/main/workflow/process_episode.bash#L1388-L1391) script and uses the [say.php](https://repo.anhonesthost.net/HPR/hpr_hub/src/branch/main/cms/say.php) file to generate the data.
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The text is [created](https://repo.anhonesthost.net/HPR/hpr-tools/src/branch/main/workflow/process_episode.bash#L1427) using [piper test to speech](https://github.com/rhasspy/piper).
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It was previously created using [espeak](https://espeak.sourceforge.net/), and we are open to [suggestions](https://repo.anhonesthost.net/HPR/hpr_hub/issues/new) on how to improve it.
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The text is played over the HPR Theme Music
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### Theme Music Credits
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The background is an arrangement by [Maestraccio](https://repo.anhonesthost.net/HPR/hpr_website/src/branch/main/www/theme/intro-ak-Maestraccio-cc-by-4.0.mp3) which is released under the [Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)](https://creativecommons.org/licenses/by-sa/4.0/) license, of the [HPR Theme](), composed by [slick0](https://hackerpublicradio.org/correspondents/0042.html) which has [No Copyright](https://creativecommons.org/publicdomain/zero/1.0/) applied.
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### Message
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To effectively communicate an event it's important to convey the answers to **Who?**, **What?**, **When?**, **Where?**, and **Why?**
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> The Five Ws is a checklist used in journalism to ensure that the lead contains all the essential points of a story. As far back as 1913, reporters were taught that the lead should answer these questions about the situation being reported.
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[https://en.wikipedia.org/wiki/Five_Ws](https://en.wikipedia.org/wiki/Five_Ws)
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#### What?, When?, Where?
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The first sentence is always **This is Hacker Public Radio episode (show id) for "(day of week)" the "(day number)" of "(month and year). **
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Saying the name of the show at the beginning of an episode is called establishing [brand recognition](https://en.wikipedia.org/wiki/Brand_awareness#Brand_recognition).
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It is standard for podcasts, TV and Radio shows as well as on broadcast networks, not to mention the pre-rolls in a movie.
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We started to do it because some of our Visually Impaired users appreciated knowing what show is playing.
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Now the same reason can be applied to everyone as the use of visual controlled [User interfaces](https://en.wikipedia.org/wiki/User_interface) have diminished.
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Most people control the playlist with headset or voice controls.
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Saying the show id, and date is common where there are a lot of episodes eg: news or weather shows.
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It is often skipped where the content is sufficient to identify the episode, eg "the last episode of the foo bar baz podcast, or the last Saturday Night Live"
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We include the show id and date to allow the listener to refer to the episode easily.
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As we have literally thousands of shows, we need to help people identify which show they are now listening to, so that it can be easily shared, or commented on.
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#### What? Why?
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We always include **Today's show is entitled. (title)**.
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If the episode is part of a series then we also include **It is part of the series (series name)**.
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We always include the show **(synopsis)**.
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This tells the listener what the show is about.
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It allows them to skip the episode if they wish.
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They may wish to do this for many reasons, for example:
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- because they are not interested in the topic,
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- they wish to listen to it while in front of a computer to reference the accompanying show notes,
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- they are listening in public and the topic might not be appropriate.
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#### Who?
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The next part will either be **It is the first show by new host (host name)**, **It is the (multiple of 10)th show of (host name)**, or **It is hosted by (host name)**
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We are required by the [Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)](https://creativecommons.org/licenses/by-sa/4.0/) license to credit our hosts, so we do.
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We think it's important to highlight new hosts especially, so our community we encourage them to continue to contribute.
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It's also nice to call out hosts who have been contributing a lot by highlighting each 10th show they send in.
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#### Where?
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We always include **and is about (minutes)minutes long** to give people an idea of how long the show is.
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Normal broadcasts have to fit neatly into a standard TV/Radio Broadcast schedule.
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Many podcasters now follow the same tradition of having episodes of a predictable length. Eg: 30 minutes or an hour.
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On HPR, [there is no restriction on how long the show can be](https://hackerpublicradio.org/about.html) so it's desirable to give the listener a way to know how long the episode is so they can plan accordingly.
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#### Warning
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We always include either **It carries a clean flag** or **It carries an explicit flag**.
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This is also common for broadcasts where they are dealing with a topic that may be disturbing to some people.
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#### What
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We always include **The summary is. (summary)**.
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As this also tells the listener what the show is about.
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#### License
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In the event that the show is not released [CC-BY-SA](https://creativecommons.org/licenses/by-sa/4.0/) we include **Todays show is licensed under a (license_long_name) license.**
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## Outro
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### Theme Music Credits
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The background is an arrangement by [Maestraccio](https://repo.anhonesthost.net/HPR/hpr_website/src/branch/main/www/theme/intro-ak-Maestraccio-cc-by-4.0.mp3) which is released under the [Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)](https://creativecommons.org/licenses/by-sa/4.0/) license, of the [HPR Theme](), composed by [slick0](https://hackerpublicradio.org/correspondents/0042.html) which has [No Copyright](https://creativecommons.org/publicdomain/zero/1.0/) applied.
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Over the music is the following text recorded by [Manon](https://hackerpublicradio.org/correspondents/0449.html) which has [No Copyright](https://creativecommons.org/publicdomain/zero/1.0/) applied.
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You have been listening to Hacker Public Radio at [hackerpublicradio.org](https://hackerpublicradio.org/).
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Today's show was contributed by a HPR listener like yourself.
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If you ever thought of recording a podcast, then click on our contribute link to find out how easy it really is.
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Hosting for HPR has been kindly provided by [anhonesthost.com](https://anhonesthost.com/), the [Internet Archive](https://archive.org/) and [rsync.net](https://www.rsync.net/).
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Unless otherwise stated, today's show is released under a [Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)](https://creativecommons.org/licenses/by-sa/4.0/) license.
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# Discussions about the HPR Theme
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- [2023-04 intro](https://hackerpublicradio.org/eps/hpr3837/index.html#comments)
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- [2022-03 Great Intro](https://hackerpublicradio.org/eps/hpr3553/index.html#comment_3378)
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- [2022-03 TTS](https://hackerpublicradio.org/eps/hpr3461/index.html#comment_3306)
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- [2022-03 The TTS voice](https://hackerpublicradio.org/eps/hpr3461/index.html#comment_3377)
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- [2021-11 Theme - was "Possible cause and solution to subscriber attrition(trying again without encryption)"](https://lists.hackerpublicradio.com/pipermail/hpr/2021-November/004327.html)
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- [2020-08 the voice](https://hackerpublicradio.org/eps/hpr3139/index.html#comment_3007)
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- [2019-11 Ken's Voice Is Better Than espeak](https://hackerpublicradio.org/eps/hpr2936/index.html#comment_2799)
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- [2018-09 HPR Branding](https://lists.hackerpublicradio.com/pipermail/hpr/2018-September/003541.html)
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- [2018-09 Accordion outro](https://hackerpublicradio.org/eps/hpr2625/index.html#comment_2493)
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- [2018-10 Intro volume](https://hackerpublicradio.org/eps/hpr2651/index.html#comment_2515)
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- [2018-10 TTS over intro music](https://hackerpublicradio.org/eps/hpr2651/index.html#comment_2517)
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- [2016-02 speech synthesis during intro](https://lists.hackerpublicradio.com/pipermail/hpr/2016-February/002881.html)
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- [2015-12 How to check if the intro and outro are added](https://lists.hackerpublicradio.com/pipermail/hpr/2015-December/002795.html)
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- [2015-02 Intro and Outro](https://lists.hackerpublicradio.com/pipermail/hpr/2015-February/002515.html)
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- [2014-12 Outro Theme](https://lists.hackerpublicradio.com/pipermail/hpr/2014-December/002410.html)
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- [2014-12 Bug Fix HPR Intros](https://lists.hackerpublicradio.com/pipermail/hpr/2014-December/002399.html)
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- [2014-11 MaryTTS, clipping](https://hackerpublicradio.org/eps/hpr1642/index.html#comment_991)
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- [2014-11 An HPR Theme Question, And First Time Member](https://lists.hackerpublicradio.com/pipermail/hpr/2014-November/002312.html)
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- [2014-02 What's the word on intro and outro clips?]()https://lists.hackerpublicradio.com/pipermail/hpr/2014-September/002266.html
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- [2011-09 HPR Theme](https://lists.hackerpublicradio.com/pipermail/hpr/2011-September/000455.html)
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- [2009-06 my eps for HPR and intro](https://lists.hackerpublicradio.com/pipermail/hpr/2009-June/000084.html)
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