Tier: Bigger bet · Order: 31 of 35 · Effort: M · Impact: high
What
A 5-question onboarding (business, services, area, tone, palette preview) is saved with the site, and any section can be regenerated in one click from those answers, with undo.
Why
Users criticise generic AI copy and whole-site rerolls; Durable's per-section Regenerate and Squarespace's palette preview are the praised patterns. Sitesmith already does section generation, so the gap is the saved profile and the one-click action.
Today
Sitesmith works prompt-by-prompt with no stored business profile.
Design notes
Profile lives in project.json; “try a different look” becomes a token swap, not a regeneration.
Depends on
#44 Site colors and fonts actually restyle the site
From the 2026-10-07 site-builder research (competitor review, user sentiment, code audit, Fable prioritization). Roadmap: https://claude.ai/artifact/QpQcSCk21z6SN7LPSm8tKE · id sitesmith-business-profile
**Tier:** Bigger bet · **Order:** 31 of 35 · **Effort:** M · **Impact:** high
## What
A 5-question onboarding (business, services, area, tone, palette preview) is saved with the site, and any section can be regenerated in one click from those answers, with undo.
## Why
Users criticise generic AI copy and whole-site rerolls; Durable's per-section Regenerate and Squarespace's palette preview are the praised patterns. Sitesmith already does section generation, so the gap is the saved profile and the one-click action.
## Today
Sitesmith works prompt-by-prompt with no stored business profile.
## Design notes
Profile lives in project.json; “try a different look” becomes a token swap, not a regeneration.
## Depends on
- #44 Site colors and fonts actually restyle the site
- #32 One undo step per edit, not per keystroke
---
From the 2026-10-07 site-builder research (competitor review, user sentiment, code audit, Fable prioritization). Roadmap: https://claude.ai/artifact/QpQcSCk21z6SN7LPSm8tKE · id `sitesmith-business-profile`
Shipped in WHP release 2026.10.3 (site-builder mainbdb4789, deployed fleet-wide 2026-10-07). Implemented, reviewed and verified as part of the editor-polish batch.
Shipped in WHP release **2026.10.3** (site-builder `main` bdb4789, deployed fleet-wide 2026-10-07). Implemented, reviewed and verified as part of the editor-polish batch.
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Tier: Bigger bet · Order: 31 of 35 · Effort: M · Impact: high
What
A 5-question onboarding (business, services, area, tone, palette preview) is saved with the site, and any section can be regenerated in one click from those answers, with undo.
Why
Users criticise generic AI copy and whole-site rerolls; Durable's per-section Regenerate and Squarespace's palette preview are the praised patterns. Sitesmith already does section generation, so the gap is the saved profile and the one-click action.
Today
Sitesmith works prompt-by-prompt with no stored business profile.
Design notes
Profile lives in project.json; “try a different look” becomes a token swap, not a regeneration.
Depends on
From the 2026-10-07 site-builder research (competitor review, user sentiment, code audit, Fable prioritization). Roadmap: https://claude.ai/artifact/QpQcSCk21z6SN7LPSm8tKE · id
sitesmith-business-profileShipped in WHP release 2026.10.3 (site-builder
mainbdb4789, deployed fleet-wide 2026-10-07). Implemented, reviewed and verified as part of the editor-polish batch.